Mud Pie

Marketing Assistant

Atlanta, GA
Full Time
Entry Level
Position Summary: 
As a Marketing Assistant at Mud Pie, you will play a pivotal role in supporting the marketing efforts across various channels. Your responsibilities will include media relations, content creation, event coordination, and partnership development. You will work closely with internal teams and external partners to ensure effective communication and promotion of Mud Pie products.

Essential Duties and Responsibilities:
  • B2C:
    • Proactively engage editorial staff for product and expert commentary inclusion in trend stories
    • Provide brand collateral and imagery for affiliate initiatives
    • Research and strategize partnerships with complementary businesses, devising media plans
    • Identify cultural trends to align Mud Pie products strategically
    • Manage Amazon Creator Connections platform, create campaigns, and oversee coverage
    • Identify opportunities for product inclusion in gift bags, influencer events, etc.
    • Update B2C website with press coverage, refreshed copy, and imagery updates
       
  • B2B:
    • Actively pitch product and expert commentary to media for trend stories
    • Draft press releases, coordinate headshots, and nominate employees for awards
    • Clip and record B2B press coverage
    • Handle sample orders for press, gifting, and donations
    • Collaborate with third-party sales teams on marketing and PR activities
    • Assist national account team with media and event requests
    • Work across teams for product launches and special initiatives
    • Plan and execute seasonal market events in Atlanta and Dallas
    • Research trends via B2B newsletters and monitor competitor activities
    • Establish relationships with loyalty accounts and local B2C publications for product promotion
       
  • Branding/Other:
    • Support partnerships with collateral and content creation
    • Copywriting and editing internal and external communications
    • Assist in planning and managing shoots, including vendor coordination and budgeting
    • Manage relationships and commitments, ensuring follow-through on donations and event support
    • Coordinate seasonal inventory for marketing samples
    • Assist with various administrative marketing needs

Qualifications:
  • Bachelor’s degree in Marketing, Public Relations, Business, Advertising or Fashion Merchandising
  • 0-1 years of work experience (relevant wholesale or retail internships are encouraged)
  • Proactive, self-starter with ability to take initiative and drive projects forward independently
  • Excellent grammar and language skills, and familiarity with AP Style
  • Strong communication and organizational skills and keen attention to detail
  • Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
  • Skill in developing and maintaining relationships with media contacts, influencers, vendors, and Company leadership
  • Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines effectively
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